Dental Office Digital Marketing
Dental Office Digital Marketing is a key step in building practice success. And is the next topic in our series of discussions on building a successful dental practice.
Digital marketing is necessary in not only attracting new patients. It also plays a huge role in patient retention. We must stay current, flexible, and responsive to our patients’ needs beyond the dental chair.
Dental Practice Websites
Your dental practice website is your virtual office. This is where your patients and potential patients experience your services first! So there are a few things to keep in mind as you create or recreate your website. Namely, that it’s all about your patients’ experience and what they want and need from your website. Here’s what they might be looking for:
Dental Office Digital Marketing With Website Plan
- Who is the dentist? What’s their educational and professional background? Who are they as a person? And how do they give back to the community?
- Let’s hear about the team! What are their names and roles in patient care? And let’s hear about them a little too!
- What services does the practice provide and what are the hours of operation?
- Which insurance companies are in-network and how does the billing work.
- On-Line Scheduling and New Patient Registration is HUGE!
- Payment options on-line is another fabulous plus!
- Blog articles that discuss treatment, procedures and all those questions that often come up for patients.
- Positive Patient Reviews
Speaking of Positive Patient Reviews
Train your team in dental customer service systems well! This is one area where there is no room for mistakes. Polish and shine every patient interaction to be sure the entire team knows just how to be part of your team culture!
Create the patient experiences your patients are willing to drive miles for. The care that outshines whatever insurance plan they hold near and dear to their hearts. And one that has them raving all over social media about you to their friends and family!
Dental Office Digital Marketing With Reviews
Do you use technology to help with your patient reviews? Because you can send a request for a review directly to your patients’ phones following their appointment with you!
This is a great way to add more reviews to your Google Business Page that you can bring over to your website! Take advantage of every positive review and share them every day!
Dental Customer Service Systems
Dental Customer Service Systems is a course available within the Annual Dental Practice Coaching Plan.
Fabulous self-propelled course you will want to revisit many times over! We all need reminders just how important it is to represent our practice well. And the dental front office team is on center stage!
This 14-unit course shines a light on some great tips! I encourage everyone on the dental team to work through this course. As the entire team can do a lot in supporting the dental front office team. And in representing the dental practice well.
Take one unit at a time. Answer the questions following each unit. And implement any changes needed to bring that polish you want to your dental front office and your practice.
Includes video slide presentations as well as printable lectures and downloads.