Dental Practice Marketing Tips for You!
Dental practice marketing tips with the end in mind. Although the end is not the focus. It is where we begin. What do we wish to accomplish with marketing? What is marketing?
- the action or business of promoting and selling products or services, including market research and advertising.“the Western arts of marketing and distribution”
So, in dentistry, we might say this means to attract new patients. And also to see more dental patients scheduling all necessary and elective treatment.
Now, with that goal in mind, let’s talk about how we get there. Because that’s where all the focus goes. And that’s where all the fun lies. The joy is in the journey, folks! I promise.
The Joy in the Journey
Joy? Is there joy in dental practice management? Absolutely! So, if you are not feeling it, let’s find begin there. Because dental practice marketing tip #1 is to make some joy! Marketing begins internally. You have something someone wants and needs. As an individual. And that draws others to you.
Have some fun in your day! Smile with your team mates. Say nice things and encourage one another. Compliment one another with authenticity. And do all of this publicly. Let your patients see just how much you enjoy your time together. It’s contagious!
That Was Easy!
Now, let’s get everyone on the same page! And by that, I mean team training. Which can also be fun. Set aside an hour each week and order lunch. Let team members rotate on food choices. Or potluck if you prefer. Celebrate one another. And create systems and policies your team finds works best.
Begin with customer service and phone training. Polish patient interactions and make everyone count. Celebrate the new patient and treatment acceptance experiences. One patient at a time. Each and every time. And watch what happens next!
Dental Practice Marketing Tips to Keep Patients Coming Back for More!
Solid re-care systems for all specialties and general practices is critical. What do you do that patients should return to you for? And only you? What makes you special and unique? Claim it and name it!
Then, be sure your templates suit your practice and patient needs well. And get the money right. This is a trust issue with patients. Rightly so. One wrong mismanagement with money followed by a less than pleasant team interaction could mean losing an established, referring patient.
Dental Practice Marketing Tips that include external attraction are important as well. Our website and community involvement are key. But we must be sure that once we have made the effort, to attract and engage, we can also delight our patients!
Consider the scenario where a patient has untreated periodontal disease. And their first question to you is “Can we whiten my teeth? I want a much brighter, and whiter smile.” It’s a great question and a fabulous goal.
We Can Get You There!
“Let’s get you there.” First, let’s consider some things you might not be aware of. Things that directly impact your overall health and well-being.
Let’s start from the inside out. And work together to create smiles that last a lifetime. The biggest, brightest, whitest smiles on planet earth! Your best dental practice marketing tips.