Branding Your Dental Practice Begins Within
Branding your dental practice begins with thought. Perhaps an idea for a logo crosses your mind. Or maybe, you consider a color or office design you like. You might imagine the team in matching uniforms. I can feel the excitement build myself! This is the fun stuff. We enjoy thoughts like this. And our dreams become reality. Life is good.
Oh wait! We forgot something. Our vision statement is something to consider. What does our dental practice do for our community and patients? Let’s map this out in detail and promote that one unique thing we offer the world. Because that’s truly our brand. This is where we stand out and shine! What brings new patients to our door? And how do we keep patients coming back? Yes!
Something is Missing?
The most important piece of branding is your team! And not the uniform the team proudly wears for you. The way the team interacts with one another and the people they care for is key. Your dental office business systems and customer service experience builds your reputation and your brand. Regardless of what you paint, draw, or say on your website. Actions speak louder than words.
Are you ready to create the brand you really dream about? Let’s grab a pen and some paper right now. And just sit with me for a moment. Let’s take some time and map it out. What would excite you about going into your dental practice tomorrow? What shift in your world would just light you up?
Branding Your Dental Practice with Training
How do you want your patients to feel? Cared for? Cared about? In every aspect of their time with you? From the very first phone call, to the way they are greeted as they walk in the door. We want their new patient registration to be an experience they enjoy. And they can’t explain it, but they love to visit their dentist!
Every interaction is fun. Team members smile and say kind words to one another. There is no feeling of stress or pressure. Scheduling and financial interactions are pleasant and painless. And patients leave the office looking forward to their next visit. They also can’t wait to tell their best friend all about this appointment!
Things We Don’t Know
Our reputation is our brand. With conscious acknowledgement and responsibility, we direct the power and substance of our brand. Without our direction, our brand builds itself. Our dental practice holds a brand. Even if we do nothing to promote it.
Branding your dental practice with intent and training builds team confidence. Reduce stress, misunderstandings, and mishaps of all shapes and sizes with solid business practices and training.
